Krista Castro

The Integer Group

Account Executive

​June 2014 - Present

 

The Integer Group is one of the world's largest promotional, retail and shopper marketing agencies. At Integer, I work on the AT&T account, where we handle all marketing and promotional materials inside the thousands of national AT&T stores including company-owned, exclusive retailers, kiosks and more. I communicate with the marketing clients at AT&T and create strategic campaigns for future service and product launches in-store. I am responsible for managing multiple projects and leading several campaigns simultaneously. In order to do so, I facilitate communication through the agency and provide clear direction and constructive feedback to cross-functional teams.   I also am in charge of managing the monthly invoices to the client and making sure that the finances are up-to-date.

 

 

Cowtown Marathon

Merchandise and Marketing Intern

​Aug. 2013 - May 2014

 

The Cowtown is Fort Worth's largest running event. The Cowtown hosts over 25,000 runners in the a 5K, 10K, Half-Marathon, Marathon, and Ultra Marathon. At the Cowtown Marathon office, I was in charge of a number of responsibilities. I assisted the Executive Director with the social media pages and made sure important information was given to runners.  I also assisted the Expo Coordinator with processing Expo vendor applications for the exposition that occurs on race weekend. I was in charge of shipping and distributing merchandise orders for the online store. I was in  the 2014 Runner's Guidebook and Brochure.  

 

 

TracyLocke

Account Service Intern

Summer 2013

 

I worked on the Pizza Hut account as the traditional advertising intern. I assisted the team with creative briefs, client presentations, timelines, and checklists. I spearheaded the 2013 World Hunger Relief campaign and worked with the client and creative team to come up with the new look and feel. Through the TracyLocke summer intern program, the group of 18 interns had the chance to work on a national Samsung campaign. Split up into 3 teams, we presented at the corporate office and had a competition for the winning campaign. My team won and we hope to see some of our ideas implemented by Samsung soon.

 

 

TCU Student Media

Account Executive

Aug. 2012-Dec. 2012

 

As an Account Executive for TCU Student Media, I sold advertising space for the student newspaper, the Daily Skiff, and online at TCU360.com. I managed over 200 clients and provided guidance for their marketing efforts. I made weekly visits to new clients, and distributed papers for existing clients.

 

 

DFWNL

Marketing Intern

May 2012-Aug. 2012

 

DFWNL is an online website that showcases events, concerts, dining specials, and more for the Dallas/Fort Worth area. As the marketing intern, I wrote articles about the hottest upcoming events and posted them on the website. I also managed the social media content, by posting about the website, uploading pictures taken from sponsored events, and connecting with the Facebook and Twitter audiences. I assisted the owner by helping sell advertising space on the website.

 

 

Rent the Runway

Student Ambassador

Aug. 2011-Jan. 2012

 

Rent the Runway is a website for women to rent designer dresses at up to 90% off retail prices. I served as the TCU campus representative for Rent the Runway and helped increase awareness and sales. My specific role as the campus rep was the social media chair. I started the Facebook page and Twitter account for Rent the Runway at TCU. Along with two other girls at TCU,  we passed out coupons and flyers around campus and helped increased TCU rentals. As a team, we hosted a Rent the Runway trunk show featuring Lancôme cosmetics. This gave girls a chance to try on dresses to find out their fit for some of our designers.