Krista Castro
Ambitious. Effective. Reliable.
LATEST PROJECTS
Project |01
Project |01: Samsung Presentation
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For our final presentation as TracyLocke interns, we were tasked with creating a 360 degree campaign for Samsung. My team of 6 interns created our mini-agency name, "Blacke, Inc.", and invented a program for Samsung. We performed qualitative research and constructed the presentation deck. We envisioned TV spots, radio spots, print elements, point of sale elements, out-of-home pieces, and even grassroots for this campaign.
Project |02: Pizza Hut Post
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On TracyLocke's website, each account updates the posts with up-to-date briefs on brand campaigns. I was tasked with creating a post for Pizza Hut's Crazy Cheesy Crust pizza. I worked with the creative director and my supervisor to write the copy and the images. The post can be found here.
Just a sample of my work. To see more or discuss possible work >>
Project |02
Project |03: Texas Olive Ranch
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In my Strategic Communication and New Media course at TCU, we were tasked with developing a completely digital advertising campaign for a gourmet olive oil company. My team and I created this campaign which included social media, SEO, email marketing, content sponsorship, video marketing, and online public relations. The full PDF of the campaign can be downloaded here.
Project |03